THE LOMOGRAPHIC SOCIETY PRESENTS: The Diana Instant Square – Available on Kickstarter Now

Lomography are bringing the lo-fi magic of the legendary 1960s Diana camera to square format instant photography, and they’ve launched a kickstarter campaign to help make this happen. If you’re into your vintage style shots and fun cameras, then you’ll want to read on and find out more about this quirky little instant camera.

This is a sponsored post in collaboration with Lomography.



Introducing the world’s first Instax camera with interchangeable lenses and a hot-shoe mount!

Let the Diana Instant Square fill your frame with unpredictable beauty. There’s no re-take, no post-production polishing — only the lo-fi magic of the original Diana sprinkled on square format instant film. Lomography’s latest invention encourages you to trust your instincts — to embrace imperfection and lose yourself in the love of film photography.

The Diana Instant Square is a shout out to the gritty film photography of decades past, a rejection of polished perfection, and a celebration of the little sparks of unique beauty that are often mislabelled as flaws. It produces all the strong, saturated colors; rich, moody vignetting; and beautifully unpredictable effects that rocketed its 1960s predecessor to analogue fame. The original Diana took the photography world by storm in an iconic blue and black design, and the Diana Instant Square is every bit as stylish. It edges striking square frames in gorgeous effects that make every image captivatingly original. No two shots will ever be the same.



The Diana Instant Square isn’t about following the rules. It’s about challenging expectation, embracing imperfection and braving your boldest experiments. That’s why the aperture and focus are fully manual. The intuitive zone-focusing system lets you switch focus at a simple twist. The aperture settings correspond to the weather — ‘sunny’, ‘cloudy’ — so that you can get your exposure right even if you’re new to analogue photography. From Bulb Mode to Multiple Exposure Mode and more; this creative camera is packed with Lomography’s signature features so that you can craft a frame to suit your style. Trust your instincts. Beautiful things will happen.



Not only is the Diana Instant Square packed with features to spark your inspiration, but it’s also compatible with heaps of accessories to keep the analogue fire burning. It works with the existing Diana F+ flash, and it’s got a hot-shoe mount so that you can attach a range of other flashes to light up your world. You can use color gel flash filters to tint your shot a whole new hue. It’s compatible with all the interchangeable lenses that Lomography have already produced for the Diana F+ — a 110 mm telephoto lens, 75 mm glass lens, 20 mm fisheye lens, 38 mm super-wide-angle lens, and a 55 mm wide-angle lens which comes with a close-up attachment. And, because this box of lo-fi magic is equipped with a standard filter thread that matches the one on the Lomo’Instant Square, it also works with the Lomo’Instant Square’s portrait and wide-angle lens attachments, Splitzer, Neutral Density and Color Filters, and so much more! Add to that a built-in mirror for the perfect self-portrait, and detachable bright viewfinders optimized for each of the interchangeable lenses, and you’ve got everything you need to create something incredible.



In 2007, Lomography launched the Diana+ — a reinvention of the original medium format camera packed with tons of extra features. And it didn’t stop there. From the the Diana Mini 35 mm to the Diana Baby 110, Diana Instant Back+ and Diana+ 35 mm Back, Lomography has brought the captivating effects of an analogue icon to a range of different formats and colourful designs. And the Diana Instant Square is no exception. It’s available in two designs, and infused with the very DNA that keeps Lomography alive.


The Diana Instant Square launched on Kickstarter on 20th June 2018 and runs until 20th July 2018. Find out more here.


This is a sponsored post in collaboration with Lomography.

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