“#seeme” is a photo-documentary project inspired by becoming 50 years of age.
Mixed in with the celebratory birthday wishes from friends and family, I also received a deluge of emails and mail, pre-qualifying me for an endless array of life insurance, funeral planning and plastic surgery products.
Becoming 50 clearly triggers a universe of software algorithms, qualifying me for end-of-life planning products.
I immediately felt newly categorised & aged by society’s norms & expectations. In today’s visual culture it is clear that in terms of age-profile and bias, a disparity exists between how a 50+ female is perceived culturally and the life-reality of being 50+.
My project focusses on and celebrates women aged 50+ for who they are;
Demanding a stronger representation of the older female across all streams of media.
In particular a more honest and true portrayal in the alignment of brands with age-appropriate models.
The project provides an insight into the lives of women aged 50+, giving the viewer a documented visual of women aged 50+ combined with a personal insight into what is important to them in life.
Louise’s interests, passion and strengths lie in the ability to shed light onto a story, and direct people to see and explore topics that otherwise may go unseen or be unheard.