Shutter Hub has created an Annual Sponsorship Programme to invite businesses to get involved with the work we do, and offer support and exchange. Our goal is to develop networks, strengthen connections, provide relevant information, and make more good things happen! Building these connections not only helps with funding, but enables us to widen our horizons and bring people together from all sections of the industry for a positive impact.
Here we introduce our latest sponsor, LIoP (London Institute of Photography).
One of the reasons we wanted to bring LIoP in was for their accessible photography courses. Whilst we know every business wants to gain customers, we think that some are doing it more innovative ways than others, and we want to share that positivity! LIoP really believe in providing high standard photography courses, where experience and education are everything – they want students come away with the skills they actually need.
If you don’t know LIoP already, they’re London’s independent photography school. Based in Shoreditch, they run short courses with the goal of bringing photographers on a journey from beginner to professional. LIoP was founded by Holger Pooten, who has 20 years of experience as a professional photographer with worldwide agent representation, his aim was to set up a school that prepares students for the challenges of the industry and allows them to walk away with their own signature brand, printed portfolio and website.
This is a sponsored post in collaboration with LIoP.
The latest addition to the LIoP program of photography courses is their Masterclasses – Back to Basics series. Using their connections throughout the industry they’ve been able to enlist the skills of some big names in photography. Classes are small, friendly and intimate, limited to only six students so that everyone has the chance to get involved on an equal level.
LIoP’s idea behind this series of Masterclasses was to introduce attendees to the basics of how these photographers started out, and how they worked and developed their unique styles on a budget, whilst also familiarising them with their workflow, studios and people they collaborate with to achieve their results. LIoP want to indulge photographers in the idea that limitations can actually be the key to finding your own style, and that you can create something extraordinary with limited means.
So far Masterclasses have been delivered by Metz + Racine, and Jenny Lewis, with the next Masterclass (in January 2020) being delivered by well known food photography Sue Atkinson.
Metz + Racine – Back to Basics with Barbara Metz and Eve Racine, whose work has been published in Vogue, i-D, Dazed & Confused, Numéro Homme and many other publications. Their clients include a wide range of luxury, fashion and commercial brands like (among others) Chanel, Dior, Selfridges, Louis Vuitton (including winning best direction in a fashion film in 2016), Swarowski, Visa and Mini.
Jenny Lewis – Back to Basics with Taylor Wessing Portrait Prize nominee Jenny Lewis who has worked as a portrait photographer prolifically in the UK and internationally for over 20 years. Moving with ease between celebrity photography on the covers of magazines such as The Telegraph with the likes of John Goodman and Peter Blake to projects for Wateraid in Malawi.
Sue Atkinson – Back to Basics (BOOK NOW!) Master of her craft, Sue Atkinson specialises in food photography. She has been the go-to photographer for advertising agencies and design groups and her list of clients is vast – Coca Cola, McDonald’s, McCain’s, Marks and Spencer, Tetley tea, Warburtons, Blue Dragon and Krispy Kreme. Sue is a practising professional with qualifications from the Royal College of Art where she attained an MA in 1988 and PhD in 1995 in the History of Advertising Photography in Britain.
Each Masterclass has a basic structure that will allow you to see the photographer create a professional shoot, from the planning stage right through to a finished edited ‘hero shot’, with discussion about all the choices throughout – this includes the research stage, preparation, shoot and edit. On the final day of the course attendees undertake their own shoot, with the Masterclass photographer on-hand throughout.
To give you an idea of what to expect, here is a typical course format:
Day 1 AM – An introduction to the journey of the photographer. Learning where they began and what it took to get where they are. An understanding of who and how to network and an open discussion.
Day 1 PM – Students will have the unique viewpoint of watching the Masterclass photographer plan, light, shoot, and edit their final image for a perfect understanding of how they approach their work.
Day 2 AM – Understanding their work and a practice tutorial – this is personalised and adapted with each masterclass.
Day 2 PM Supervised research for Day 4 Project.
Day 3 AM/ PM – Meeting and greeting the industry’s experts that the photographer uses.
Day 4 – Students will shoot their researched project under the supervision of the Masterclass photographer in their studio and edit in Lightroom/photoshop, finishing the Masterclass with a final selection of images and an open critique.
Where possible the masterclasses are run from the photographer’s studio, which is a brilliant opportunity to see behind the scenes and get involved with learning how a real studio works. The photographers will not hold back on information, but instead will push boundaries to help maximise attendees potential.
There’s a different Masterclass every two months, and they run over a two or four day stretch, depending on the photographer (Monday – Thursday from 10am – 5pm). Each Masterclass will be from a different genre of photography so will differ slightly in structure. If you’re interested in finding out more you can find all the details on the LIoP website, and contact them directly with any questions you have – they’ll be happy to hear from you!
LIoP also offers a Professional Photography Course (PPC) which is an alternative to the traditional university degree. The emphasis is on hands on project-based learning with teachers who are all working photographers in their field of expertise, small classes of eight or less, covering ten different modules. An important element of the Professional Photography Course is helping students develop their own signature style, by having one to one sessions with the Institutes Director, Holger Pooten.
LIoP would love to welcome you onto their courses, and are offering discounted places on all Masterclasses for Shutter Hub members. From January – June 2020 LIoP are offering all Shutter Hub members a 20% discount on Masterclasses. Use code SHUTTERHUBMC when booking, and make sure your Shutter Hub membership is up to date when you do!
Want to know more? Find out about LIoP, their courses, events and educational resources, here.
This is a sponsored post in collaboration with LIoP.
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Would you like to connect with our creative community, promote your brand, and help support the future of photography? Become a Shutter Hub sponsor: to find out more, email [email protected]